Logos - Brand Guide
WEBThere are established conventions and compositional rules for using the Duke brand as part of the visual identity for university units and for external partnerships. For guidelines and downloadable templates, please visit the Branding Guidelines page.
The Duke University Logos and Trademarks
WEBYou can view the official Duke logo sheet, showing the most commonly licensed Duke trademarks, by clicking on the following link: Official Duke University Logo Sheet. 125 Science Drive | Box 90850 | Durham, NC 27708
Typography - Brand Guide
WEBIt is flexible enough to be used in headlines, subheads and body text, but exercise discretion when using it at smaller font sizes. Do not use EB Garamond to recreate the Duke wordmark — instead, always use an official logo file.
The Duke Brand - Communicator Toolkit
WEBSep 28, 2018 · The standards extend to the use of wordmarks, logos, signature colors, type fonts and other matters that affect Duke’s visual identity. Please visit the university brand site for more detail.
Duke Logos and Trademarks Policy | Policies
WEBDuke owns and controls its name (s) and other marks, logos, images, insignias, seal, designs and symbols (hereafter, "trademarks") that have become associated with the institution. Unauthorized use of Duke trademarks is subject to civil and criminal penalties.
WEBDUKE UNIVERSITY BLUE DEVILS. DUKE UNIVERSITY is the owner of all rights, title and interest in and to the following Indicia, which includes trademarks, service marks, trade names, designs, logos, seals and symbols.
Duke Identity - Brand Guide
WEBDuke’s wordmark has widespread adoption and a cachet unmatched by most institutions. This imagery represents years of brand building and is synonymous with excellence in all that we do. There is a range of creative license in the presentation of Duke identity.
The Duke University Logo History, Colors, Font, And Meaning
WEBMay 29, 2024 · The Meaning Behind the Duke University Logo. Every line, every curve embedded in the Duke University logo speaks of tradition and pedigree. Distilling the essence of academic excellence and the Blue Devils mascot into a mere visual identity system is no small feat.
Fonts - Brand Guide
WEBUniversity Communications 614 Chapel Drive Box 90563 Durham, NC 27708 (919) 684-8111
Branding - Brand Guide
WEBThe university’s widely recognized brand benefits each entity within Duke. Individual schools, programs, departments and initiatives should use some combination of the core elements of name, color, typography and visual mark to take advantage of Duke’s brand power and visibility.
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