Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best. With our team of physiologists, therapists, dietitians, and other advisory board behavioral specialists, the Alloy fitness franchise concept is a customized personal training program where cutting-edge science meets real-world, in-the-trenches experience.