American companies say they will likely increase their prices because of President Donald Trump's tariffs, making this holiday season more expensive. However, shopping analysts said consumers can save money and buy their holiday gifts now by taking advantage of big July sales,

Consumers are starting to face the impact of President Trump's tariffs as business owners wrestle with how much to raise prices or hold off on inventory.

Most of the tax-free shopping days give a break on sales tax for items related to school like clothing, shoes, electronics and supplies. Two states, Ohio and Massachusetts, extend their sales-tax holiday to include more than back-to-school items.

This is only a glimpse of the data available to CivicScience clients. Discover more data. As the second half of 2025 kicks off, marketers face a landscape shaped by political and economic shifts. The year began with Donald Trump’s inauguration for a second term in January,

Can Prime Day and competing sales can help you get ahead on holiday shopping before potential tariffs kick in? See what the experts say.

"Planning ahead, picking up a few gifts on your holiday list, especially when it qualifies for some of the items that will be impacted most by tariffs like toys, is really going to help you stretch your budget and avoid going into debt, racking up a bigger balance on your credit card," Woroch said.

Brands and stores are rolling out Christmas promotions in summer and stockpiling inventory to blunt the impact of looming import duties.

Trump's tariff delay gives retailers time to avoid higher costs before the holidays, though some prices may still rise sooner.

With tariffs poised to raise tech prices, you may be able to save money by shopping Prime Day or upcoming holiday sales.

President Donald Trump on Monday began sending letters to dozens of countries around the world, informing them of what tariff rate imports from their countries to the U.S. will face