If TikTok doesn’t survive its second reprieve this summer, half of its annual total will be up for grabs. That could allow ...

TikTok is making a concerted effort to calm advertisers’ nerves as the platform faces its third extension of the looming U.S.

That statement was the closest TikTok advertising executives got to addressing the app’s uncertain fate in the United States in the company’s annual spring pitch to marketers. Under a federal ...

TikTok is making it clear to its U.S. advertising partners that it has no plans to leave the American market. Despite facing ...

(CNN) - TikTok told advertisers it is “absolutely confident” in its platform and its future. Those comments came on Tuesday at a sales presentation to marketers.

Since my last writing, Meta Platforms has delivered a strong FQ1 earnings report and updated its AI growth strategy. Click to ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

TikTok is expanding the TikTok Pulse Suite with two new tiers, Pulse Core and Pulse Premiere, to help advertisers reach even ...

After Alex created a TikTok advertising her best friend Katie to potential suitors, one unexpected connection turned into a real-life love story Ashley Vega is a writer-reporter at PEOPLE.

A French cyber security agency that helped expose Russian interference in Romania's cancelled presidential vote last year has ...