The preliminary finding in an investigation opened last year says TikTok breached the Digital Services Act’s requirements to publish information about the content of ads, which users are targeted, and who paid for them.

Regulators are taking issue with the data, or lack thereof, being provided in the repository that TikTok has curated. They claim that TikTok has failed to provide information on who paid for ads, what audiences they are targeting and the precise product or service those ads are promoting.

European Union regulators are accusing TikTok of breaching digital safety rules because of because it’s not being transparent enough about ads shown to users of the video sharing app.