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Tennessee signs 10-year deal with Adidas

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive apparel provider for the school's sports teams.

CBS Sports on MSN · 1d

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

USA Today · 22h

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

12h

Adidas' 'Super Comfy' Football Cleats Are Over 50% Off Right Now, and Players Say They're 'Absolutely Amazing'

Adidas' 'Super Comfy' Football Cleats Are Over 50% Off Right Now, and Players Say They're 'Absolutely Amazing' originally ...

Adidas, designer Willy Chavarria under fire for appropriating Mexican huaraches. Here's why.

Mexican American designer Willy Chavarria's Oaxaca Slip On faced criticism for using a traditional Indigenous design for a ...

AtoZ Sports on MSN14h

National outlet attempts to point out a downside on Tennessee Vols' new deal with Adidas, but it's completely misplaced

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

20hon MSN

Tennessee WR Mike Matthews Talks New Adidas Deal For the Volunteers

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

The $100 Adidas shoes that everyone is buying for back-to-school this year

With 35 colorways to choose from, the trending SL 72 RS sneakers are giving students plenty of options to express their ...

3don MSN

Adidas and designer Willy Chavarria apologize to Mexican Indigenous community for ‘appropriated’ shoe

The sportswear firm Adidas and Mexican-American designer Willy Chavarría have apologized after a Mexican state accused them ...

Vibe on MSN1d

Adidas Designer Apologizes Over Alleged Cultural Appropriation With Mexican-Inspired Sandal

The sandal was created by U.S. designer Willy Chavarría for Adidas Originals. Its thin leather, braided straps bare an ...

3don MSN

Adidas and Designer Willy Chavarria Apologize Following Shoe Cultural Appropriation Backlash

Adidas and designer Willy Chavarria have been accused of cultural appropriation for their latest collaborative shoe design.

16hon MSN

Why Candace Parker is loving Volunteers’ ‘full-circle’ Adidas partnership

Tennessee and WNBA legend Candace Parker takes full pride in the Adidas partnership her alma mater has established.

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