Coca-Cola, AI
Detroit News · 1d
Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising campaigns successful, Coca-Cola’s holiday ads included. Consumers typically look forward to Coca-Cola’s yearly ads and think back to older campaigns with nostalgia.
Ad Age · 1d
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” from the U.K. Telegraph. Sure, the brand anticipated its commercials would spark a conversation, but it wasn’t a moment to mourn Christmas, according to Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
richest · 6m
Did AI ruin Christmas? Coca-Cola’s iconic ad criticised
This year, many people are criticising the classic and popular Coca-Cola Christmas ad due to the use of AI. For many people, the Coca-Cola Holidays are Coming advertisement marks the start of the holiday season. However, this year, the classic ad got a surprising response when viewers noticed a disclaimer that reads ‘created by Real Magic AI’.
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