On Wednesday morning, the media giant confirmed that it is spinning off most of its cable channels, including MSNBC and CNBC, into a separate publicly traded company. The new company doesn’t have a formal name yet — Comcast is simplycalling it “SpinCo” — a suitable label since employees’ heads are spinning with questions.

Comcast is restructuring its portfolio by spinning off a group of NBCUniversal’s cable networks and digital assets into a new independent, publicly traded company. The move, announced Wednesday, includes channels such as MSNBC,

Comcast is officially cutting the cord on most of its cable networks. The company announced a plan Wednesday that will offload the bulk of NBCUniversal’s financially challenged cable portfolio — excluding Bravo — into a new entity owned by Comcast shareholders.