(NEXSTAR) — In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year ...

Dictionary.com has picked “demure” as its word of the year, a nod to the viral social media clip created by American TikToker Jools Lebron. In early August, the Chicago-based content creator ...

Is it any surprise then that the Merriam-Webster word of the year is "polarization ... describing her workday makeup routine as "very demure, very mindful" lit up the summer with memes.

Over the past few days, the entire TikTok community has latched onto the word "demure." Once a relatively obscure term you might’ve last encountered during a Gilmore Girls rewatch, it suddenly ...

This trend, which began last year, incorporates refined, understated clothing and accessories that exude quiet sophistication. "This spring, the demure trend, which became popular last year ...

Popularity continues to rise for the 'demure look,' a key fashion trend in 2025. Derived from the English word 'demure,' ...

Derived from the English word "demure," which means "modest ... First mentioned in a viral video by a social media creator last year, the "demure look" quickly became a dominant trend in the ...