The date on which former President Donald Trump is eligible to offload shares in his social media company is rapidly approaching—though when it finally comes, it’s likely to offer far less of a treasure than it was earlier this year.

Donald J. Trump, the company’s largest shareholder, has said he won’t sell when a lockup agreement expires on Thursday. But other large investors could.

After getting a bump last week, shares of Trump Media and Technology Group ( Nasdaq: DJT) are falling once again, nearing the lowest point since the parent company of Trump’s Truth Social platform went public via a special purpose acquisition company (SPAC) merger in March.