Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.

Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in November that it would halt sales of all its cars in the UK until its electric revival in 2026. After its much-maligned teaser went out, Jaguar finally unveiled that revival in the form of the Type 00 concept.

Jaguar’s new concept car, Type 00, comes after the British automaker’s controversial rebrand. The car could be just as polarizing. Jaguar has finally unveiled the car at the center of its viral campaign: an electric four-door GT concept car named Type 00 (pronounced “Type Zero-Zero”).