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Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but ...
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
Nielsen is considering an important change in how it measures ... In fact, that could mean that AM/FM radio listenership ...
An industry regulator's approval opened the door for first-party streaming data to supplement traditional TV ratings. Will it make a difference?
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...
Discover the decade-long evolution of Australia’s food and beverage advertising in Nielsen’s 2024 Report. Explore trends in ad spend, media placements, and shifting consumer attitudes toward ...
In the 25-54 age demographic that is most coveted by advertisers, viewership dropped 38% — from 113,000 people to 70,000.
A 21-year-old broadcast television station licensee of properties in six markets across the eastern U.S. — all operated ...
12don MSN
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
By Rick Porter Television Writer A key industry board has given the OK for Nielsen to incorporate data that streaming services collect into its TV ratings measurement. The Media Rating Council ...
LionhearTV on MSN12h
PBA Games telecast continues to cut on ‘FPJ’s Batang Quiapo’s’ ratingsThe telecast of PBA Games appears to have significantly impacted the ratings performance of FPJ's Batang Quiapo (FPJBQ).
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