A Meme Stock Rollercoaster Opendoor Technologies (NASDAQ:OPEN) is surging 25% in morning trading today, reigniting excitement among retail investors who have crowned it a meme stock darling. Fueled by social media hype on platforms like Reddit’s WallStreetBets and X,

Three of the market’s new meme stocks were making big moves again on Thursday, as the latest bout of retail-investing mania showed no sign of slowing down.

Opendoor stock was up 18% in Thursday's midday trading. Shares of Kohl's were also higher, trading up by 8% at the time of publication.

Kohl’s stock more than doubled at its intraday peak Tuesday, then pulled back, a day after Opendoor shares did the same.

The latest so-called meme stocks are the department store Kohl’s, which has surged this week, and the online-based real estate company Opendoor Technologies, which has skyrocketed this month. Both companies have been struggling in their respective sectors.

Despite the enthusiasm, Opendoor has significant financial troubles. The company's top line has plummeted from its height in 2022. The company's current annual run rate is well under a third of its 2022 sales. Opendoor has also never turned a profit and has significant negative cash flow.

Investor enthusiasm faded for the latest meme stocks on Wednesday, with shares in heavily shorted Krispy Kreme and GoPro closing well below their session highs, while Tuesday's investor darling - department store Kohl's - finished sharply lower.