According to the paper's sources, Apple wants to avoid saying the price is increasing because of tariffs. Apple has long relied on Chinese manufacturers to build the iPhone. Altho

Swartz, a senior equity analyst at Morningstar, said that companies in all kinds of sectors are warning that prices will go up and inventory will go down. That triggers a scarcity mindset in consumers, per Dan Blanchard, senior associate director at the Yale Center for Customer Insights.