The AI Shopping Guides start with a standard search for an item. Along with the usual list, you’ll see an AI guide appear if ...

" This is my first experience using Rufus, the Amazon AI built to offer sage advice to shoppers. Mostly shoppers that have ...

Amazon finally rolled out its AI assistant Rufus to all US customers after announcing the new feature in February. The AI-powered assistant is named after an early Amazon employee's dog, and the tool ...

Amazon feeds its large language models vast quantities of retail data. It says its AI agents might someday be smart enough to ...

Is a deal really a deal? Amazon’s ChatGPT competitor, a chatbot it calls Rufus, will now answer some user questions on price changes.

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that ...

Amazon rolled out Rufus, a new chatbot, to all US shoppers in September. It's designed to help you find things to buy and answer questions. It can also help find cheaper versions of popular name ...

Amazon’s intention with these AI-generated guides, according to the company’s head of personalization Daniel Lloyd, is to ...

The latest release of Rufus brings Windows 11 24H2 bypass for unsupported PCs, a local account-related fix, and more.

Called ‘Rufus’, you’ll find it on the extreme right bottom corner of your Amazon app. The astonishment was because this chatbot, still in its beta and named after a corgi, marks Amazon’s ...

But Rufus won’t displace Alexa from Amazon’s Echo speakers: instead, Rufus is an AI built into Amazon’s shopping app - which, depending on whether you like it, will be particularly helpful during the ...