Charter Communications’ Spectrum service launched a new brand platform, Life Unlimited, as part of a new product bundling and marketing approach aimed at competing with wireless connectivity providers.

For no extra fee, people who have a TV Select package will have access to Max (HBO), Discovery+, BET+ and AMC+ content with ads, “through a mutually beneficial new arrangement” between Spectrum and Warner Bros. Discovery Inc. This is available to current and new Spectrum TV customers.

Charter Communications (NASDAQ:CHTR) said on Monday that Spectrum has introduced a new 500 Mbps internet plan and has boosted internet speed for existing customers to up to 600 Mbps. Beginning September 17,