Google has announced that YouTube on TVs now offers unskippable 30-second ads. This ad format is rolling out globally. The announcement also comes after mobile users reported another annoying ad ...

YouTube is introducing AI-optimised ads for TV viewers that adjust between six-second, 15-second and a new 30-second format ...

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a ...

YouTube may be the biggest streamer, but this move risks testing viewers' patience.

YouTube introduces 30-second unskippable ads on TV screens, expanding its connected TV ad strategy as viewership on smart TVs continues to grow.

YouTube is taking a major step to expand its advertising business by introducing longer, unskippable commercials for viewers watching through television devices.

Google brings back 30‑second unskippable ads to YouTube, after it had previously scrapped them to make audiences happy years ago.

Google has launched a new 30-second non-skippable ad format on YouTube designed specifically for TVs, with AI automatically adjusting ad formats across devices to maximise reach and campaign ...

Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content ...

Google has introduced a new 30-second, non-skippable ad format, VRC Non-skip ads, specifically for YouTube viewers on ...