On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. On the heels of securing $90M in Series C funding ...
Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...
Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons. Marketing technology buyers want their martech to ...
Octane11 has announced its integration with LinkedIn’s newly launched Company Intelligence API, offering B2B marketers enhanced attribution and analytics capabilities. In pre-release testing, Octane11 ...
Video content has become a key tool for businesses and content creators to capture attention and engage with audiences ...
Modern applications rely on multiple data sources: on-premise legacy applications, cloud applications, databases, modern cloud-based SaaS solutions, IoT devices and third-party APIs. The integration ...
UL had 15 different platforms from over 45 acquisitions. Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator. The ...
In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...