Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are. ASMR — short for autonomous sensory meridian response — is the experience ...

Apple’s latest advertising strategy might be engineered more to make you tingle than to buy a new iPhone. The tech giant released four autonomous sensory meridian response (ASMR) videos on Wednesday ...

Apple loves to show off just what its iPhone cameras are capable of, but its new Apple ASMR videos are likely to be its most divisive so far. The four new videos were each shot and recorded on iPhone ...

Apple wants to show that it's hip to what the kids are watching, and that apparently includes latching on to one of YouTube's biggest trends: ASMR videos. The company has posted a series of ...