AT&T AdWorks, which claims to be the nationwide leader in addressable TV advertising, will now serve 60-second ads to nearly 14 million addressable TV households. Previously, AT&T AdWorks offered ...

The agreement offers TV ad buyers access to Cox Media’s inventory through the AT&T AdWorks Television Audience Network (TAN). The advertising platform creates a connected network that consists of AT&T ...

NEW YORK, Sept. 21, 2016 /PRNewswire/ -- AT&T AdWorks is planning to expand its cross-screen addressable ad offering in the 4th quarter of 2016. The nationwide leader in addressable TV advertising is ...

AT&T AdWorks today introduced a new service that allows AT&T customers to auto-fill personal information in responding to ads served on the carrier’s mobile ad network of 120 million monthly users.

AT&T’s plans to acquire satellite and pay TV provider DirecTV for an estimated sum of $49 billion, revealed Sunday, gives the carrier more reach – but it also could help the carrier scale its ...

The FINANCIAL — AT&T AdWorks is trialing the ability to offer an integrated addressable advertising campaign across TV and mobile devices. This trial will let advertisers reach the same consumers with ...

* AT&T adworks can combine AT&T's ability to deliver household specific ads to more than 12 mln households with Opera Mediaworks' cross-carrier mobile technology * Says "AT&T AdWorks' ability to ...