A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not so distant ...

NEW YORK -- The National Advertising Review Board (NARB) recommended that the Wm. Wrigley, Jr. Co. radically change it advertising claims regarding Eclipse Gum. After reviewing the company's research ...

A Queens man is suing a major gum maker for trying to con the public into believing that Trident Xtra Care works better than a trip to the dentist. In a lawsuit filed in Queens Supreme Court, Joshua ...

As American soldiers gird for war in the 21st century with chemical suits, night-vision goggles and laser-target rifles, there's still one item in their rucksacks that even their great-grandfathers ...

GITAM/BBDO Israel has created an ad for Wrigley's chewing gum brand Orbit that shows a man in police custody looking into an interrogation light. The light, originating outside the frame, appears to ...

“Who wants gum?” was a question asked in countless Trident commercials over the years. Now stuck in a multiyear sales slide, gum manufacturers are asking themselves the same thing. With teenagers, the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 13 min 58 sec ago 19 min 7 sec ago By Gillian Follett - 1 hour 53 min ago By Ewan Larkin - 1 hour 53 min ago By Jack Neff - 2 hours ...

A "dangerous" TV ad showing a woman chewing gum while playing football has been shown the red card. Watchdogs upheld two complaints from viewers who feared the ad for Wrigley's Extra might encourage ...

GUM was responsible for the music of the Operation Smile campaign, which won the Grand Prix at Ad Stars 2017. When a song is put on the soundtrack of an ad, it elicits different emotions in the ...

No, these ads are not a hoax. The Martin Agency rolled out a batch of unsavory ads for Mentos' new Pure Fresh Gum. "We're always trying to do something provocative for Mentos," VP and Creative ...