Tech giants Adobe, at their annual creative conference called Adobe MAX, have announced a broad-spectrum functionality set that will now be bolted on to their popular array of apps. Adobe Express, Photoshop,

At the Adobe MAX 2024 creative conference, the brand's Creative Cloud suite is going to receive quite a number of significant updates and most importantly, benefit from NVIDIA RTX GPU acceleration for maximum speedups and improved production flow.

Adobe is upgrading its Premiere Pro video editing application with a generative AI model called the Firefly Video Model. It powers a new feature called Generative Extend that can extend a clip by two seconds at beginning or end. Additionally, it’s capable of extending sound effects by up to 10 seconds.