The World Federation of Advertisers (WFA) is reportedly shutting down operations of its nonprofit arm, the Global Alliance for Responsible Media (GARM), after being hit with an antitrust lawsuit from ...

Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. Interview 10 Google Ads experts and nine of them will tell ...

LONDON, June 9 (Reuters) - Mark Read will step down as CEO of WPP (WPP.L), opens new tab, the global advertising giant said on Monday, after seven years in which fierce competition, technological ...

LONDON, Oct 23 (Reuters) - British ad group WPP (WPP.L), opens new tab returned to growth with a better-than-expected 0.5% rise in organic revenue in the third quarter, during which it won business ...

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...