Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

Businesses generate a wide variety of marketing materials subject to copyright. They want to make sure they own the copyright to their own materials while not ...

What goals do physical printed marketing materials such as brochures, direct mail, and posters help businesses accomplish? What are the biggest issues businesses face when incorporating printed ...

MARKETING collateral includes any digital or printed material a business uses to promote its brand, products, or services. This can involve various types of media, such as films, e-books, printed ...

Discover how repurposing saves on costs, boosts sustainability, and transforms digital content. Explore examples including packaging, pharmaceuticals, and electronics.

The advertising materials are divided into two subseries: Subseries 5.1, Advertising materials, 1913-2000 and Subseries 5.2, Sales materials, 1922-1993. The series contains scripts for television ...