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Alfa Romeo have changed their name ahead of the new Formula 1 season, with the Sauber-works team agreeing a new sponsorship deal with Australian streaming platform Kick.com. Sauber’s five-year ...
Alfa Romeo has been the title sponsor of Sauber's Formula 1 team since 2019. With that team becoming Audi's factory outlet in in 2026, the rival manufacturer is stepping away this offseason. That ...
The Sauber Formula 1 team is two years from its long-awaited move to become Audi's factory F1 team. The brand did not want to switch directly from a naming rights deal with Alfa Romeo before joining ...
For the next two years, Sauber will compete as the Stake F1 Team. This expands the existing 2023 relationship between Sauber and Stake, which includes the naming rights of both the team and the ...