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Almay is getting a country makeover! Superstar Carrie Underwood has been announced as the makeup brand's Global Brand Ambassador, meaning she will be the face and voice of all Almay products. Not only ...

It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. Fenty ...

Jelly: not just for questionable college party shots anymore. Over the past year, we've seen a slew of gooey beauty products enter the market, from Lush's Jelly Face Mask to Farsali's Jelly Beam ...

The actress and new celebrity spokeswoman for Almay talks exclusively to PEOPLE about her skin care journey Lucy Hale has been serving up beauty inspiration for more than a decade. But these days, she ...

Kate Hudson, Almay's global brand ambassador since 2010, sat down with ELLE.com earlier this week in a pajama-inspired Phillip Lim look, heels kicked off, to talk all things beauty at New York's NoMad ...