The ad dollars are shifting from traditional to digital and Amazon’s share of advertiser wallets is rising fast, said Karan Bedi, head of Amazon MX Player. "Amazon's ecosystem, whether it is MX, ...

Amazon and MX player come together to launch Amazon MX Player, an AVOD channel on Amazon's Prime Video platform. (L-R) Head of Content, Amazon MX Player Amogh Dusad, Head of Amazon Ads India Girish ...

Amazon acquired MX Player in October last year and launched Amazon MX Player recently, combining it with content from their own Amazon MiniTV. Head of Amazon Ads India Girish Prabhu and Director of ...

In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows ...

In a year where Indian OTT viewing shifted from mindless scrolling to intentional, high-stakes selection, Amazon MX Player ...

Amazon MX Player's paranormal thriller, Bhay- The Gaurav Tiwari Mystery, pulls viewers into the gritty, unresolved world of ...

Amazon MX Player, Amazon’s free video streaming service, today unveiled a quintessential brand film starring Jackie Shroff as he navigates through challenges with on-the-go solutions from Yatra Online ...

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Amazon is engaging with Times Internet to explore the acquisition of MX Player, one of the largest on-demand video streaming services in India, according to four sources familiar with the matter, as ...

With brand partnerships from Samsung, boAt, Lux Cozi, Haier and Sprite, the platform scaled scripted, reality and ...