Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

Analytics is at the heart of every marketing decision, and the use of customer information to derive insights has completely changed. Marketing organizations are now beginning to realize the benefits ...

When emotional data is read in context and combined with behavioral, operational and external signals, it becomes a predictor ...

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In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Govinda, Senior Manager at Cognizant, has 15 years of expertise in SAP & Non-SAP Data Analytics, delivering innovative BI ...