Enhanced AI technology and innovative intent-derivation methodology equip go-to-market teams with the most accurate, comprehensive buyer-intent intelligence in the market today to better identify and ...

PHILADELPHIA--(BUSINESS WIRE)--MRP, a leading global account intelligence provider, and CONTENTgine, a forefront provider of B2B technology buyer insights and lead generation, today announced that the ...

An extraordinary new form of data has become available to Business-to-Business (B2B) marketers recently, and the implications of its usage include such counter-intuitive notions as enabling marketers ...

Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only to realize intent data alone is insufficient proof.

B2B data provider MeritB2b announced its acquisition of True Influence to create and end to end marketing solution. According to MeritB2B — its now-combined forces with True Influence enables the ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of ...

FRANKLIN, Mass.--(BUSINESS WIRE)--Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider, today ...