Enhanced AI technology and innovative intent-derivation methodology equip go-to-market teams with the most accurate, comprehensive buyer-intent intelligence in the market today to better identify and ...

PHILADELPHIA--(BUSINESS WIRE)--MRP, a leading global account intelligence provider, and CONTENTgine, a forefront provider of B2B technology buyer insights and lead generation, today announced that the ...

An extraordinary new form of data has become available to Business-to-Business (B2B) marketers recently, and the implications of its usage include such counter-intuitive notions as enabling marketers ...

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s ...

B2B data provider MeritB2b announced its acquisition of True Influence to create and end to end marketing solution. According to MeritB2B — its now-combined forces with True Influence enables the ...

Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only to realize intent data alone is insufficient proof.

FRANKLIN, Mass.--(BUSINESS WIRE)--Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider, today ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...