The COVID-19 pandemic has forced many B2B organizations to pivot strategies and cancel in-person events. But on a positive note, new research from publisher Aggregage shows a majority of marketing ...

According to some findings of Content Marketing Institute, more than 70% of both small and large companies prefer hiring B2B writers for content creation, and many reasons of such a strategy can be ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced new updates to its IT Deal Alert Priority Engine ...

Giving a boost to business-to-business (B2B) e-commerce Down Under, the Australian government announced Tuesday it would be handing out US$6.64 million in funding for B2B projects over the next five ...

One of the session that I plan to attend at SES San Jose is “The ByerSphere Project: Understanding B2B Buyer Patters” on Wednesday, August 12, 2009, at 4:00 p.m. The moderator of the session is Gord ...

Replicating the well-practiced B2C model, B2B organisations are increasingly using IT in customer experience projects. The goal is ‘simple’: to give customers a similar experience to the one they ...

When it's time to integrate disparate B2B or enterprisewide systems, CIOs have two options. They can tap developers for unique integrations for each and every system. Or they can opt for middleware ...

In developing startups, founders usually follow a lean startup model. Following this method, they create a minimum viable product to validate an idea and start the development cycle. While the ...

Broad market labels can be useful in identifying emerging trends, but they can be misleading when it’s time for your company’s particular implementation. Business-to-business e-commerce, or B2B, is a ...

Swedish furniture retailer Ikea is betting big on its B2B business, on the back of rapid urbanisation and growing demand for branded solutions. The company is sharply focussing on strengthening its ...