Cos Mingides is co-founder and head of effectiveness at True and authored the inaugural Best B2B award-winning paper at the ...

Jonathan Franchell, CEO & Founder of Ironpaper, a B2B growth agency that uses data-driven and creative processes to drive business results. Does this sound familiar? Your chief marketing officer is ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive conversions. Whether you are creating blog posts, white papers, or videos, content ...

BR Exclusive - He is the Chief Operating Officer and President of LIONS, the group of businesses including WARC, Effie, Contagious, and Acuity Pricing and the home of ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...

With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

We’re seeing two potentially contradictory narratives coming from B2B marketing leaders as we move further into 2025. On the one hand, we’re now seeing the results of a somewhat experimental year ...

Driving B2B success through Account-Based Marketing and AI. B2B Marketing, the organisation behind the global marketing community Propolis, and internationally renowned events like The Global ABM ...

Yet Nearly Half of the Survey Group Says That Their Marketing Efforts Are Not Fully Personalized; More Acknowledge That Data and AI Technologies Are Not Used to Personalize Their Marketing FOSTER CITY ...