If BMW's grand ambition for electric drive cars were an image, it might be one of those magnificent Hubble Space Telescope photos of a cloud-like galaxy punctuated by sparkling white dots. In BMW's ...
BMW is one of the most respected brands in the world of performance and luxury cars. With new players and innovations shaking up the industry, it needed a shot in the arm. Thus was born Project i. Tim ...
In the last few weeks BMW has made a lot of the claim that its new i3, an electric car it will start selling in the fall, is a purpose-built electric vehicle (see “Tesla Versus the Luxury Automakers”) ...
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