Beauty vloggers are hugely successful for influencer marketing campaigns, and a report from ICX Media helps beauty vloggers grow their channels and make them as attractive as can be. According to a ...

Beauty vlogger Michelle Phan’s “Matte About You” video posted on her YouTube channel on March 7 already has 1.2 million views, a norm for her. Then there is MAC Cosmetics, whose most-watched video so ...

ITHACA, N.Y. - "Yo! What's up? Welcome back to my channel," Patrick Starrr says in a deep voice, hair wrapped in his signature turban and face in full, elaborate makeup. Then he returns to his usual, ...

Beauty brands need to step up their game on YouTube. While the volume for search term “Beauty Products” on YouTube now yields the same amount of results it does on Google, brands are at a serious ...