Add Yahoo as a preferred source to see more of our stories on Google. Budweiser cans sold on a shelf. - yarrbush/Shutterstock Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer ...

Behind the frosted glass at your local bottle store stands an unorthodox display of modern art. You’ve slugged back its muse for years, popped its logoed caps to get at what’s considered the star of ...

Right as this beer developed its own Texan identity, it shifted from using a goat to using an animal from the Lone Star State ...

Every microbrewery fan knows the bright, beautiful wonderland that is the craft beer section of a liquor store. A welcome change from the stuffy, uniform bottles of mega beer companies, many ...

“I just won my bid!” a young colleague exclaimed. “I just got a snowboard on eBay with graphics from my favorite artist!” I was excited about his enthusiasm and assumed he had Marvel graphics or maybe ...

Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer logo, packaging plays a major role in alcohol marketing. Such immediate discernibility applies to beers, too. Take Budweiser's ...