Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of ...

Something I know many of my clients grapple with is how (and whether) behavioural economics intersects with segmentation. Think of it this way: behavioural economics is about similarities, while ...

Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Understanding your audience is a core element of managing live ops. The tried and tested way to gain player insight is to organise it by traditional demographics, such as age, location, and gender.

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is ...