Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

A good landing page should boost sales, generate leads, and entice people to explore your website. A landing page is the web page your visitors arrive on when they search for your business via URL or ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...