Lacking the two ingredients that contributed to how well Betty Crocker's baking products sold could have easily had something to do with why the Snackin' cake mix was eventually discontinued.

Typically, boxed cake ... of Betty Crocker Super Moist Triple Chocolate Fudge. She says this is the case for any brand or flavor you choose. Next, she suggests slightly tweaking the recipe.

There aren't enough hours in the day to bake a cake from scratch each time, but if you follow these tips you can really ...

Betty Crocker has a number of new items on the way, as they are doing a cross-promotion with the film Wicked with green and pink items ...

Vintage cookbooks are a treasure trove of forgotten recipes, like these Betty Crocker carrot cookies from the '60s.

Betty Crocker ... recipes, such as the 'Fantabulous Brookie,' which blends chocolate chip cookie mix with brownie mix, and the 'Thrillifying Cupcake,' featuring a combination of yellow cake ...

and it transcended Jewish foods when it was included in a 1972 edition of Betty Crocker, referred to as “Hungarian Coffee Cake,” as my great-grandmother called it. Eventually it became known ...

We love using cake mix as the base of some of our favorite ... Out of all of the brands we tried, the Super Moist Red Velvet from Betty Crocker hit every benchmark we expect from this type of ...