Psychology has uncovered why you might be drawn to the color blue, and it has a lot to do with your personality and lifestyle ...

A new study maps what healthy aging looks like in a unique brain region that’s often affected early by neurodegenerative ...

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But ...

Color psychology is a fascinating field that aims ... which is key for creative processes. Blue: While it conveys calmness and serenity, it's also linked to creativity, especially in brighter ...

The locus coeruleus, located deep in the brainstem, is known as the brain’s “blue spot” because it contains a pigment called ...

According to the London Image Institute, besides the aesthetic value they provide, colors can also elevate your mood and even improve your mental and emotional wellbeing. Colors can be so much more ...

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...