Building a strong brand is crucial for the success of any business. In the early stages of a startup, founders can start the brand-building process by protecting their intellectual property, ...

Personal branding is an unquestionably hot topic these days. If you explore the term “personal branding” on Google Trends, you will see a steep spike in the number of times it has been searched over ...

Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

Build your brand symbol. Businessman turns wooden cubes and changes the word 'build' to 'brand'. Beautiful orange background. Build your brand and business concept. Copy space. In the business world, ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Many startups have a “make it happen now” sense of urgency that is important to their survival and success.

A brand is a living entity. As marketers, we realize how brands evolve over time. We've outlined defined stages that guide us in the process of brand building, enabling us to position the brand ...

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy.

To link and augment marketing communications programs, spin the Web around them. Today, as most industries confront overcapacity and weakening demand in the face of an uncertain economic environment, ...