Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

Collecting your own data and asking your own questions is incredibly helpful in the marketing research field. You can gain better understanding of the market and your customers than if you were just ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

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CHICAGO--(BUSINESS WIRE)--ActiveCampaign, a leading autonomous marketing platform, released findings from its latest research report, 13 Hours Back Each Week, revealing that AI is equipping small and ...

Insider Intelligence explores the influencer marketing industry, how it is maturing, and how brands can effectively navigate a changing and expanding market.

Mike Switzer interviews Jeannine Briggman Rogers, director of academic innovations at the South Carolina Research Authority ...

Younger Europeans are drinking less alcohol because of the way it tastes and concern over their health, a market research ...