Tal Frankfurt is the Founder and CEO of Cloud for Good, a Salesforce partner that creates transformational value with technology. No matter which CRM solution your organization implements—be it ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

There is an opinion that marketing automation software makes businesses’ communication with prospects and customers impersonal because of unified approaches and poor segmentation which leads to lower ...

In the classic Walt Disney movie Mary Poppins, the children agonize over cleaning their pig sty of a nursery. They dread reassembling spilled puzzle pieces and piling dolls and jack-in-the-boxes back ...

According to a report from consulting firm Capterra, the customer relationship management (CRM) market is on pace to surpass enterprise resource planning (ERP) as the largest grossing enterprise ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to ...