Back then, Cadbury Dairy Milk Giant Buttons was the company's only presence among the top ten bitesize brands, and aimed predominately at children, they were totally out of step with the ‘grown-up fun ...

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I was stunned at the time to discover the Cadbury Dairy Milk and White Marble Ultimate Easter ... Meanwhile, the small Dairy Milk Giant Buttons Easter egg, each 96g, is priced at £1.75.