It's not HBO, it's Max - but the new logo for Warner Bros ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's first aesthetic intervention.

A new collection of apparel inspired by the Pixar film "Cars" is now available at Walt Disney World, including jackets, T-shirts, and more.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Last year, Jaguar and Mazda presented updated versions of their respective logos ... changed to white in 1953, and an embossed look arrived in 1997, but the black surround was only retired ...