In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Circa-1880s bottle for Pemberton's French Wine Coca, a forerunner to Coca-Cola, served up a $31,980 top bid, while circa-1920s Pepsi-Cola fountain syrup jug went 4x estimate at $27,060 DENVER, Pa., ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

The world’s two largest soda companies, Coca-Cola and PepsiCo, are now locked in a legal battle with the U.S. Virgin Islands over the purported recyclability of its single-use plastic bottles. In a ...