Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
In 2023, Coke rival Pepsi took the role of official soft drink partner with its lemon-lime offering, Starry. Coke’s ...
Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and Anthony Edwards tie-ins.
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