Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

A close up on a customer filling a cup full of soda at a beverage dispenser - Nutthaseth Vanchaichana/Getty Images The common phrase, "Is Pepsi okay?" might disappoint some and excite others, ...

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future.

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...