But the overall strategy's biggest element seems to be the attempt to turn “Marty Supreme Orange” into a search term, led by Chalamet with help from stylist Taylor McNeill. In doing so, it joins a ...

“Timothée’s repeated appearances in bright orange, amplified by other celebrities, can push the color into more visibility. If this happens and orange gains momentum into 2026, it would likely ...

Every era of movies has its dominant color palette and one of the key skills anyone involved in making movies needs is working out how to retro-engineer a zeitgeisty look. The point is that in the ...

Industry experts have analyzed color trends and fashion runways to predict Pantone’s 2026 Color of the Year reveal. One hue keeps rising to the top of their forecasts. Since late summer, the color ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...