Generally, the vision statement should have a timeframe of five to ten years. When creating a vision there are a few things leaders should address. 1) What is your core focus?

Put your vision statement everywhere to enable your employees to have constant reminders of your company's values. Have your statement on your business cards, company notepads, stationary and checks.

Vision statements from LinkedIn and TED are great examples of this, especially the latter’s two-word vision: “Spread ideas.” 2. MAKE SURE EVERY WORD HAS A PURPOSE Every word included in a ...

Robert Rosenberg on how to begin with a vision and drill down into objectives, strategies, and tactics that help your business become what you dream of.

Mission statements reflect your company's goals, purpose and values – why it exists. Learn how to craft the perfect mission statement for your business.

The vision statement of any company should be tied to achievable goals for employees. Framing the company vision in this manner will make it an integral part of the day-to-day experience.

Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

Here’s another example to illustrate how to clarify a part of a vision statement and convert it into a measurable indicator.

Do Vision Statements & Mission Statements Improve Performance?. Mission and vision statements aren't intended to be mere space-holders. They express the organization's business principles and the ...

How a Leader Can Communicate Their Company's Vision and Goals With Employees Without focus on providing employees with clear communication, leaders risk company goals being not achieved.