Evaluative conditioning (EC) refers to the process by which an initially neutral stimulus comes to elicit positive or negative responses through its repeated pairing with a valenced stimulus. This ...

The Journal of Educational Research is a well-known and respected periodical journal that reaches an international audience of educators and others concerned with cutting-edge theories and proposals.

Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.

This study examined the relationships between religious orientation and components of religious attitudes. Religious orientation was measured using Batson, Schoenrade, and Ventis' (1993) Religious ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...